Practical ideas for appointment businesses
Clear guides on how to fill your diary, lose fewer appointments, look after your clients, show up on Google and social media, and stay up to date with regulations. Written for businesses that work by appointment.
Clients and loyalty
Loyalty Schemes for Salons and Clinics: What Pays Off
Loyalty schemes for appointment businesses: the main types, how to check one pays for itself, common mistakes and how to launch and measure it simply.
5 November 2026 9 min read
Running your business
Pricing strategy for salons and clinics: find your minimum price
Pricing strategy for appointment businesses: work out your cost per hour, margin and minimum price, then raise prices without losing clients.
5 November 2026 7 min read
Regulations and tax
Cosmetic procedures licensing England: what salons must do
Cosmetic procedures licensing England explained: what the 21 October consultation covers, what is still to come for Botox, and how salons should prepare.
5 November 2026 8 min read
Your diary, taking bookings by itself
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